Novak Djokovic

“Novak Djokovic vs. Tennis Machine” marks HEAD Tennis’ second video ad campaign with the Serbian tennis champ, and after last year’s viral success with over 1.9 million views, they’re hoping Djokovic will surprise tennis fans yet again. Unlike last year’s video that played off Djokovic’s comedic impressions of fellow tennis stars like John McEnroe and showcased his sense of humor, this year’s video exposes a different, more intellectual side of Djokovic off the court that may intrigue his fans that are used to seeing his goofy side.  But Djokovic does have a way of doing the opposite of what’s expected, including his pivotal wins at the Davis Cup and emotional loss at Indian Wells.

Thanks to Jackie Mayer,  Social Marketing Manager at http://www.feedcompany.com/, who contacted me and offered an exclusive to share this video with my readers.